In a world where TV and streaming collide, how do you make your advertising dollars work harder? Join Kyler Blackmore, Media Director at Balance of Nature, and Heather Robertson, Regional Vice President of Brand Partnerships at iSpot, as they dive into measurement best practices and learnings around optimizing cross-platform ad spend. Get the inside scoop on how Balance of Nature overcame attribution challenges by tying ad exposure to website traffic and gaining insight into creative-level performance.  Learn how brands who leverage cross-screen measurement and deterministic connections between linear TV and streaming investments are driving more efficient and effective business growth.