Main Stage
No Boundaries: Bringing Design & Technology Together to Deliver Immersive Experiences Fans Love
Thursday, September 26, 2024, 10:25 AM - 10:50 AM
Immersive 3D technology is opening up new potential for brands to step up creativity and interactivity with fans. Earlier this year, the PGA TOUR embraced Apple’s VisionOS platform to help golf enthusiasts go from watching tournaments on TV to being transported into the middle of the action, where they’re able to more closely follow their favorite players. How did they do it? Learn how in this session led by Eric Hanson, Vice President Product Development at the PGA TOUR, and Work & Co Design Partner Derek Fridman. Get inspired and derive tangible takeaways about harnessing the cutting-edge spatial computing capabilities of Apple's visionOS.