Influencer marketing has moved beyond vanity metrics; it’s now about measuring real impact. This workshop will dive into how brands have shifted the focus from superficial metrics to more meaningful – and measurable – outcomes. Get a sneak peek at new research from Linqia that showcases the evolving role of creators and why leveraging their content beyond standard social channels exponentially magnifies your brand reach and impact. Learn how brands that engage their CMOs and boardroom decision makers in the endless opportunity of influencer strategy helps drive business success.