There’s no denying that music is an integral part of sports marketing. In fact, it permeates every aspect of sports from athlete training to hype songs and anthems pumping up fan frenzied stadiums. While there is math and science that prove music can drive athletes to perform better and music drives fan engagement at games, to date there has been no universal formula for brands that proves music drives ad performance, builds brands, drives audience engagement, and sells products. Songtradr and Zambezi delve into the strategies behind compelling sports campaigns that found success with music at their core. Emerging data can confirm what fans have long suspected – music is the key to scoring big.