Today’s health care consumers aren’t just patients, they’re active participants looking to brands that understand their journey, speak their language, and show up with real solutions. While this new era of engagement has challenged many in the healthcare industry, leading organizations are embracing deeply personalized, purpose-led experiences that drive both trust and impact.

Join Eli Lilly and Company, a pioneer in patient-first transformation, and leading voices at the cross section of the health and media landscape for a dynamic discussion on applying modern engagement principles to connect with people in ways that transcend traditional health marketing. Drawing from real-world examples and industry-wide trends, this conversation will explore how to build relevance, foster trust, and create experiences that resonate far beyond a brand’s core category.