For years, marketers have been told that precise targeting is the best way to drive results. But could that belief actually be holding back growth, especially on TV? Marketing effectiveness expert Dale Harrison and Marketing Architects CEO Angela Voss break down how everything from broad reach to the right marketing mix could ultimately matter more than hyper-targeting. Backed by decades of research and real campaign data, they’ll explain what marketers often get wrong and why TV’s scale still makes it one of the strongest ways to reach audiences.