For years, Earned Media Value (EMV) has been the default for measuring success in social and influencer marketing, a legacy metric built for a different era. But what if the math isn’t mathing anymore? 

Join Richelle Batuigas, EVP of Business Intelligence and Data Strategy at Viral Nation, as she challenges the standard and introduces a new measurement framework for marketers: the Culture Quotient. Harnessing AI, analytics, and social intelligence, this approach offers a more accurate, culturally attuned way to quantify social impact. Through real brand examples, learn how a more holistic analysis that blends awareness, affinity, and advocacy into a transparent, comparative, and predictive metric, can reveal what is truly driving brand growth and business outcomes. Discover how to invest with confidence in the next era of social measurement, today.