As Bart LaCount marks his first full year as CMO, Popeyes takes the stage with Gretchen Walsh, president of McKinney, Popeyes' creative partner to reveal how they turn menu launches into full-on cultural moments. From record-breaking wings and pickle-powered plays to TikTok-inspired drops, the brand has transformed limited-time offers (LTOs) into a growth engine and a Gen Z magnet that reaches beyond the category. Get an inside taste of the strategy fueling cultural plays and keeping fans hungry for more.