From Hooters waitress to one of the youngest CEOs ever featured on Undercover Boss, Kat Cole has built a career defined by bold reinvention, empathy, and an unshakable commitment to people and purpose. Today, as CEO of AG1, she’s disrupting the wellness category with a vision for brands that combine innovation, integrity, and impact.

In this fireside, Kat will share her approach to leading teams and organizations through transformation, exploring how she balances vision with vulnerability, cultivates cultures that thrive in uncertainty, and turns challenge into opportunity. Hear what it takes to break into and reinvent a category as dynamic as wellness, and how leaders can embrace reinvention at every stage of their journey to drive growth without losing their values.