Join ADWEEK for an intimate fireside conversation with Build-A-Bear’s CEO and President Sharon Price John to discover how she is helping to transform a beloved retail experience into a modern, multi-channel lifestyle brand. She’ll share how thoughtful storytelling, digital innovation, and a focus on emotional connection have kept the company building joy for almost 30years. Get inspired by candid insights on leading through change, balancing nostalgia with growth, and turning a classic brand into a thriving, next-generation business.