What does it take to turn influencer marketing from isolated campaigns into a company-wide impact driver? Linqia leaders Denise Vitola and Keith Bendes, veterans of Bayer and Unilever, share behind-the-scenes lessons from scaling influencer programs at some of the world’s most recognized companies. They’ll unpack the internal hurdles of driving adoption beyond the marketing team, detail how to design repeatable processes with cross-functional teams, and showcase how influencer programs can create a “butterfly effect,” impacting everything from sales to R&D. Walk away with a practical roadmap for turning influencer strategy into a business blueprint for brand success.