When rising costs and economic uncertainty hit, Therabody didn’t tighten the reins—it bet big on brand. Instead of pulling back on marketing like many private-equity–backed peers, the wellness innovator doubled down, aligning C-suite priorities around long-term growth. Join CMO John Solomon to hear how that bold, board-approved strategy powered Therabody’s most ambitious product launches and multi-channel campaigns to date. From authentic advocates across sports and entertainment to broadcast partnerships, discover how the wellness brand turned a challenging market into its strongest stage for brand-first momentum.