The automotive industry is in the middle of its biggest transformation in a century. From electric and autonomous vehicles to innovations in design and maintenance, the journey to drive has never been more exciting. Auto leaders share how they are navigating these transformations, how they are rethinking consumer experiences that actually drive purchase decisions, and the strategies that work when your entire industry rotates quicker than tires on a racetrack. Buckle and hear how automotive marketers are shifting gears to stay ahead of the curve.