Brandweek Stage
Tuesday, November 4, 2025, 10:50 AM - 11:20 AM
Owning the Beat

The music industry is in the midst of a creative and technological renaissance—where artists are no longer just performers but cultural architects, investors, and innovators. Join the OpenWav team featuring Wyclef Jean, Grammy-winning artist and Chief Creative Officer; Jaeson Ma, Chief Executive Officer; and Madeline Nelson, Senior Advisor, for a look at how technology, brand collaboration, and artist empowerment are reshaping the business of music. From AI to new models of ownership and fan engagement, discover how this new wave of creators is redefining the rhythm of what’s next.