Join ADWEEK for fireside connect with long-time Atlanta executive Steve Koonin on how he is redefining what leadership, branding, and fandom look like in modern sports. Drawing on a career that’s spanned global brand and media powerhouses, Koonin has helped to shape the Atlanta Hawks into one of the most culturally connected and creatively driven teams in the NBA.  Discover how he’s elevated the brand, rooted in purpose and community, by reimagining the in-game atmosphere to bring the unexpected into the sporting arena. Plus, hear his perspective on how Atlanta is building for sustained growth, doubling down on urban development that leverages the city’s unique culture and connects brands directly to the consumer experience.