As media evolves at lightning speed, brands are refining their strategies to immerse authentically in culture and capture the moments that matter. This panel explores the future of media and modern video, from next-gen social activations to end-to-end influencer strategies that move seamlessly from concept to creative to execution. Hear from experts across the industry on how they are harnessing powerful tools to fuel brand growth and build meaningful, lasting connections in the media landscape of today and tomorrow.