Brandweek Stage
Wednesday, November 5, 2025, 4:00 PM - 4:25 PM
Creator at Scale: Bridging Strategic Media and the Power of Creators

Discover how Microsoft, in collaboration with Pearpop, is redefining what’s possible in creator marketing. These panel leaders will reveal how they scaled authentic creator-driven campaigns that move the needle across the entire funnel—from sparking awareness to driving measurable conversions—leveraging a bold mix of organic and paid media strategies. Discover the playbook for turning creators into a strategic growth engine.