The customer journey no longer moves in a straight line. In a world where 60% of searches end without a click and discovery happens everywhere—from YouTube to newsletters to ChatGPT—traditional marketing tactics are losing their effectiveness.

HubSpot’s Marketing Content Lead, Kyle Denhoff, reveals how the creators of inbound marketing developed a new playbook for the modern marketer: The Loop. This marketing framework unpacks the simple yet powerful ways AI is reshaping how buyers discover, decide, and engage. Through real-world examples of brand teams already putting The Loop into action, you’ll learn how HubSpot’s four-step guide—Express, Tailor, Amplify, and Evolve—helps marketers (like you) revitalize growth and stay ahead in the new era of marketing.