Marketing is not just being disrupted—it’s a total evolution. Paid media costs have never been higher, SEO effectiveness is declining, the garden walls of social platforms are getting taller, and AI is constantly transforming every stage of how content and marketing campaigns are conceived and discovered. But opportunity is everywhere for marketers who know where to look. Join ADWEEK and Jonathan Hunt, VP of Media at HubSpot, for an unfiltered look at how the relationship between marketers and AI is reshaping creativity, distribution, and brand authenticity. Hear how HubSpot’s media operation—reaching 70M+ monthly visitors through editorial brands like The Hustle, My First Million, and 100+ creator partnerships—has adapted to help meet audiences where they are, and what every marketer can learn from the brands shaping the next era of content.