In a world where discovery happens everywhere, the next frontier for advertisers lies in connecting the real world to measurable digital action. IRCODE CEO Matty Beckerman will explore how computer vision and AI are transforming dark channels such as out-of-home, CTV, packaging, and creator content into fully attributable performance media. Discover how IRCODE technology bridges the gap between creative and data, giving brands, networks, and platforms the ability to capture the exact moment of curiosity and turn it into measurable engagement, attribution, and commerce.

During the session, Beckerman will introduce the IR Lens White Label System, which allows partners to integrate IRCODE’s patented visual recognition technology directly into their own ecosystem. The result? A fully branded camera experience that recognizes and activates any visual across their network. From powering the next generation of connected TV measurement to enabling publishers and platforms to license their own visual intelligence layer, this session showcases how the visual economy is redefining performance marketing, attribution, and consumer connection.