Experience the world of PATTERN Beauty, the brand founded by Tracee Ellis Ross to celebrate the beauty and versatility of textured hair. From rich, nourishing formulas to rituals rooted in self-expression and joy, PATTERN invites you to explore products designed for every curl, coil, and tight texture. Join CO-CEO Christiane Pendarvis and agency partner Kristen King of ATTN: for an immersive brand story that honors culture, care, and the power of pattern—because every texture tells a story.