Led by CEO and co-founder Jen Zeszut, GOODLES has transformed the sleepy mac and cheese aisle into one of the most exciting spaces in grocery. With a healthy recipe and an unapologetically fun voice,  GOODLES is now growing more than 10x faster than its category, outperforming sector giants in dollar velocity. In this session, Jen shares how bold branding, smart innovation, and joy-fueled storytelling turned a nostalgic comfort food into a cultural and commercial success.