Name your mission, choose your approach, and get intentional about your Brandweek experience before the week begins. The Connection Lab turns questions into movement and movement into conversation.

Here's how it works: You hear a question, pick your answer, and move to the colored zone that matches your choice. Now you're with others who chose the same—but their why might surprise you. That's where the conversation starts.

Each session tackles a topic that matters right now—where the industry's headed, what's keeping you up at night, what you're trying to figure out. It's part reflection, part networking, part honest discussion.