Whitehall
Monday, November 3, 2025, 1:35 PM - 2:05 PM
Connection Lab: Storytelling
Learn what makes people stop scrolling and care.
Figure out what stories actually connect in an attention economy, identify what your brand avoids saying, and start telling the stories people actually want to hear.
Here's how it works: You hear a question, pick your answer, and move to the colored zone that matches your choice. Now you're with others who chose the same—but their why might surprise you. That's where the conversation starts.
Each session tackles a topic that matters right now—where the industry's headed, what's keeping you up at night, what you're trying to figure out. It's part reflection, part networking, part honest discussion.