Volatility doesn’t just challenge brands—it reveals their true character. In a 10-minute opening session, bestselling author and creator Jonathan Fields shares a practical mindset for leading through uncertainty by building trust, making sharper decisions under pressure, and communicating with calm, confident conviction.

Jonathan then sits down with ADWEEK’s Alison Weissbrot to translate these principles into actionable strategies for marketers and brand leaders. From harnessing creator-driven influence to crafting storytelling that cuts through the noise, discover how to turn change into a powerful competitive advantage.