Named to Broadcasting & Cable’s 40 under 40 in 2018, advertising and analytics guru Greg Friend is an award winning media executive and business strategist. As VP of Insights and Innovation at Nativo, Greg has a documented history of helping brands make meaningful connections with consumers and helping companies monetize their data and innovation efforts. He started his career as an entry level analyst at Nielsen and has since honed his skills across the media landscape at places like Collective, Ansible, Comcast, and Ampersand. No problem too small, no challenge too big, Greg is passionate about using data and insights to help his clients find scalable, successful solutions for their most important business needs.