Hillary Drezner
General Manager
Sports Illustrated Swimsuit
Hillary Drezner, General Manager of Sports Illustrated Swimsuit, has played a pivotal role in evolving the brand into a leading force in the media industry. With over a two decades of experience in brand management and marketing, Hillary has navigated the intersection of sports, fashion, and popular culture.
In her role as General Manager, Hillary oversees all aspects of the Sports Illustrated Swimsuit Franchise, including strategic planning, P&L management, sales & marketing initiatives, content development, talent relations, and event execution. She leads a talented team of women innovators who are responsible for forging partnerships with key sponsors and stakeholders and ensuring the brand remains at the forefront of innovation and relevance.
Under Hillary's tenure, the Sports Illustrated Swimsuit issue has expanded its reach and engagement across digital platforms, significantly increasing its social media following and online viewership. She spearheaded the introduction of groundbreaking concepts such as the "Pay With Changeā a gender equity initiative that transformed the magazine's business model to prioritize progress for women over profit that she is extremely proud of.
In her role as General Manager, Hillary oversees all aspects of the Sports Illustrated Swimsuit Franchise, including strategic planning, P&L management, sales & marketing initiatives, content development, talent relations, and event execution. She leads a talented team of women innovators who are responsible for forging partnerships with key sponsors and stakeholders and ensuring the brand remains at the forefront of innovation and relevance.
Under Hillary's tenure, the Sports Illustrated Swimsuit issue has expanded its reach and engagement across digital platforms, significantly increasing its social media following and online viewership. She spearheaded the introduction of groundbreaking concepts such as the "Pay With Changeā a gender equity initiative that transformed the magazine's business model to prioritize progress for women over profit that she is extremely proud of.