Claudine Patel
Chief Marketing Officer
Opella
Claudine Patel has built a global marketing career by harnessing creative disruption. She encourages individuals to come to the table with different perspectives, building cultures that inspire fresh and purpose-driven thinking, cultivating teams that thrive on finding new ways to deliver maximum impact and growth.
Claudine joined Opella from Post Consumer Brands where she was Enterprise Chief Marketing Officer leading the growth agenda for their cereal portfolio, including brands like Malt O Meal, Pebbles and Honey Bunches of Oats. Claudine also created new growth paths with breakthrough platform innovation, built up their eCommerce flywheel and paid search/retail media capabilities, boosting growth over 40 percent compared to the previous year.
Prior to Post, Claudine blazed new trails at Reckitt by adopting emerging communication technologies (First ever OTC brand on Tik Tok with #Beatthezombiefunk challenge, supporting the launch of their nighttime cold and flu product Nightshift. Engagement rivaled iconic CPG brands like Coca-Cola and Hershey’s) and explored new areas of commerce (Social commerce initiative Mucinex Sickwear resulted in their direct-to-consumer OTC bundles selling out in 24 hours). These initiatives moved Mucinex from being an OTC brand to a wellness lifestyle brand – winning several awards including Nielsen breakthrough innovation awards, D&AD pencil, Cannes and Effie Awards.
Earlier in her career, Claudine was part of the team that reframed the innovation agenda in Asia Pacific for Oreo - from sweet cookie to sweet snacking, broadening the addressable market. This resulted 5x growth in just 3 years from incremental white space innovation like Oreo wafers, supported by evolved go to market models and communication. The accelerated growth in AP was what brought her over to the US, continuing the efforts as a team to build Oreo into sweet snacking brand that is today here.
Anything that involves Claudine’s family pretty much takes centerstage outside of work. Her husband, Ronak, and her love taking unplanned weekend road trips with their twin girls. So far, Asbury Park and Woodstock are on the top of their list of driving vacations to date. Oh yes, that and she would never say no to that Adriana Grande themed dance party. If you ask her, she’d say I do it “for the girls”.
Claudine joined Opella from Post Consumer Brands where she was Enterprise Chief Marketing Officer leading the growth agenda for their cereal portfolio, including brands like Malt O Meal, Pebbles and Honey Bunches of Oats. Claudine also created new growth paths with breakthrough platform innovation, built up their eCommerce flywheel and paid search/retail media capabilities, boosting growth over 40 percent compared to the previous year.
Prior to Post, Claudine blazed new trails at Reckitt by adopting emerging communication technologies (First ever OTC brand on Tik Tok with #Beatthezombiefunk challenge, supporting the launch of their nighttime cold and flu product Nightshift. Engagement rivaled iconic CPG brands like Coca-Cola and Hershey’s) and explored new areas of commerce (Social commerce initiative Mucinex Sickwear resulted in their direct-to-consumer OTC bundles selling out in 24 hours). These initiatives moved Mucinex from being an OTC brand to a wellness lifestyle brand – winning several awards including Nielsen breakthrough innovation awards, D&AD pencil, Cannes and Effie Awards.
Earlier in her career, Claudine was part of the team that reframed the innovation agenda in Asia Pacific for Oreo - from sweet cookie to sweet snacking, broadening the addressable market. This resulted 5x growth in just 3 years from incremental white space innovation like Oreo wafers, supported by evolved go to market models and communication. The accelerated growth in AP was what brought her over to the US, continuing the efforts as a team to build Oreo into sweet snacking brand that is today here.
Anything that involves Claudine’s family pretty much takes centerstage outside of work. Her husband, Ronak, and her love taking unplanned weekend road trips with their twin girls. So far, Asbury Park and Woodstock are on the top of their list of driving vacations to date. Oh yes, that and she would never say no to that Adriana Grande themed dance party. If you ask her, she’d say I do it “for the girls”.