LaTecia Johnson is a culture strategist, brand architect, and entrepreneur shaping the future of creator-led marketing. She is the Founder & CEO of INGENIUS, a cultural marketing platform and agency powering campaigns across media, sports, and entertainment.

Her career spans strategy roles at Fortune 500 companies and leadership across startups and studios—delivering iconic campaigns and scaling ecosystems through programs that drive measurable growth. She blends creative instinct with commercial impact, building companies and partnerships that sit at the intersection of culture, commerce, and community.

At the core of INGENIUS is the Cultural Intelligence Engine™, a proprietary technology that decodes cultural signals at scale and transforms influence into measurable ROI. This innovation enables brands to move with speed and authenticity, while creators operate as true stakeholders in the economy they power.

LaTecia builds for a new era: where campaigns are conversations, cultural relevance is the competitive edge, and cultural impact is the ultimate ROI. When influence shifts to impact, the industry changes.