Connor Thompson leads the cultural and commercial strategy behind Reebok’s most influential brand moments—driving product and retail execution across a portfolio of partners that includes Kith, Packer, Bloomingdale’s, Nordstrom, and more.

At the intersection of collaboration, product creation, and cultural relevance, Connor oversees limited-edition drops and seasonal campaigns that shape consumer perception and deliver meaningful impact at retail. His work fuels Reebok’s presence in the U.S. marketplace, blending community, culture, and commerce to create sustained brand heat and long-term value.