Benoit Vatere is the chief media officer of Liquid Death, one of the fastest growing non-alcoholic beverage brands. Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. It takes low-calorie beverages and packages them into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across beer and junk food. Its product lines include mountain water, soda-flavored sparkling water, iced tea, and more. A portion of Liquid Death’s proceeds helps kill plastic pollution.

Prior to Liquid Death, Benoit founded Mammoth Media, a digital-to-retail technology company where he built and executed strategic digital media campaigns with focus on incrementality for leading CPG brands such as Pepsi, Lemon Perfect, 7 Eleven, and Siete. Before Mammoth Media, Benoit served as the CEO of mobile gaming monetization platform Playhaven and co-founded conversion optimization company magnify360.

Benoit holds a master's degree in engineering and a marketing degree from Ecole Nationale Supérieure des Sciences Agronomiques de Bordeaux.