
Sahara Lotti
Founder and Chief Executive Officer

Sahara Lotti is the founder and CEO of Lashify, the world’s first at-home lash extension system that has redefined the luxury DIY beauty space. With over 700 global patents, her patented Gossamer lash technology has transformed the industry and set a new standard for innovation. In 2024, Sahara led Lashify to a landmark $30.5 million legal victory, cementing her reputation as a fearless entrepreneur and advocate for ownership and resilience in male-dominated industries. In 2025, Lotti secured a landmark Federal Circuit ruling for Lashify that redefined ITC case law, recognizing U.S. investments in sales, marketing, and quality control as a domestic industry—empowering patent holders to block counterfeit imports through ITC exclusion orders.