Sona Iliffe-Moon
Chief Communications Officer
Yahoo
Sona Iliffe-Moon is Chief Communications Officer at Yahoo, where she leads the company’s global communications strategy and recently served as interim CMO. A brand builder at heart, Sona brings over 20 years of strategic marketing communications leadership hailing from Meta, Instagram, Nestlé, and Toyota.
Known as a curious optimist who “leads with hustle and heart,” Sona has helped reintroduce Yahoo into cultural conversations with bold, unexpected activations.
Under her leadership, Yahoo made its long-awaited return to the Super Bowl after more than 20 years with an interactive campaign starring Bill Murray, launched buzzy collaborations with Anti Social Social Club and Away, and brought playfulness to social media with viral moments like the “touch grass” keyboard and a “horse mouse” created with Pablo Rochat. Her team’s creative approach has earned industry recognition, including Axios HQ’s Internal Comms Team of the Year.
Beyond the work, Sona is passionate about developing the next generation of leaders. She heads Yahoo’s Women’s Inclusion Network, serves on the board of USC’s Center for Public Relations, and is an outspoken advocate for the adoption of AI in marketing and communications.
Through groundbreaking communications and marketing strategies, Sona is igniting Yahoo’s evolution and propelling the company forward with bold creativity, innovation, and heart.
Known as a curious optimist who “leads with hustle and heart,” Sona has helped reintroduce Yahoo into cultural conversations with bold, unexpected activations.
Under her leadership, Yahoo made its long-awaited return to the Super Bowl after more than 20 years with an interactive campaign starring Bill Murray, launched buzzy collaborations with Anti Social Social Club and Away, and brought playfulness to social media with viral moments like the “touch grass” keyboard and a “horse mouse” created with Pablo Rochat. Her team’s creative approach has earned industry recognition, including Axios HQ’s Internal Comms Team of the Year.
Beyond the work, Sona is passionate about developing the next generation of leaders. She heads Yahoo’s Women’s Inclusion Network, serves on the board of USC’s Center for Public Relations, and is an outspoken advocate for the adoption of AI in marketing and communications.
Through groundbreaking communications and marketing strategies, Sona is igniting Yahoo’s evolution and propelling the company forward with bold creativity, innovation, and heart.