Shayne Odum is a seasoned sales executive with over a decade of experience building partnerships and driving revenue across sports and entertainment. As Director of Partnership Sales for the Atlanta Dream (WNBA), he leads the full sponsorship sales cycle and develops brand activations that connect partners to passionate fans.

He has held leadership roles with Friends of UNLV, MSG Sphere, and multiple Learfield properties, consistently exceeding revenue goals and earning recognition for sponsorship innovation. Shayne has partnered with Fortune 500 companies, regional leaders, and emerging brands, specializing in blending data-driven insights with creative storytelling to deliver measurable ROI.

He earned a Master’s in Sport Commerce & Leisure Management from the University of Memphis and a Bachelor’s in Communications from Tougaloo College (HBCU). Outside of work, he enjoys concerts, live sports, fitness, and real estate development.