Jessica Henrichs
Chief Executive Officer
Colle McVoy
Jessica Henrichs, CEO of Colle McVoy, is an architect of brand transformation and turnaround. With a knack for assembling high-performing teams, she excels in influencing consumer behavior, driving purposeful change, and fostering business growth for some of the world’s most prestigious brands.
Named a 2024 Adweek 50 honoree, Jessica is guiding Colle McVoy into a new era as an agency built for change. Since joining as President in 2021, she reinvented the agency’s model, invested in cutting-edge capabilities, and nurtured transformational leadership. Her relentless drive to forge new paths, coupled with her passion for building lasting relationships, led to her CEO elevation in January 2025 and cemented her reputation as a trusted strategic advisor and inspirational leader.
Jessica has been the driving force behind Colle McVoy’s partnerships with iconic brands like Dairy Queen, Haribo, La-Z-Boy, Perdue, Vitamix, Frank’s RedHot, McCormick, Whirlpool, Stanley Black and Decker, and more. Colle McVoy’s recent accolades of Adweek Midsize Agency of the Year, Ad Age A-List Standout and Innovation SABREs Disruptive Agency of the Year are a testament to the consistent impact the agency has delivered for clients under her leadership. Jessica is committed to building a sustainable and equitable future, spearheading the agency’s DEIB initiatives, and achieving Certified B Corp status for the nearly 90-year-old agency.
Prior to Colle McVoy, Jessica spent over a decade at Digitas, where she crafted award-winning, data-powered creative strategies that earned more than 100 honors, including a Cannes Lions Grand Prix for Data. While there, she led across many of Publicis’ top global businesses such as Whirlpool, Maytag, KitchenAid, Jenn-Air, Bank of America, Sprint, P&G, General Motors and Goodyear.
Jessica is redefining what it means to lead a modern agency in this next great era of brand-building.
Named a 2024 Adweek 50 honoree, Jessica is guiding Colle McVoy into a new era as an agency built for change. Since joining as President in 2021, she reinvented the agency’s model, invested in cutting-edge capabilities, and nurtured transformational leadership. Her relentless drive to forge new paths, coupled with her passion for building lasting relationships, led to her CEO elevation in January 2025 and cemented her reputation as a trusted strategic advisor and inspirational leader.
Jessica has been the driving force behind Colle McVoy’s partnerships with iconic brands like Dairy Queen, Haribo, La-Z-Boy, Perdue, Vitamix, Frank’s RedHot, McCormick, Whirlpool, Stanley Black and Decker, and more. Colle McVoy’s recent accolades of Adweek Midsize Agency of the Year, Ad Age A-List Standout and Innovation SABREs Disruptive Agency of the Year are a testament to the consistent impact the agency has delivered for clients under her leadership. Jessica is committed to building a sustainable and equitable future, spearheading the agency’s DEIB initiatives, and achieving Certified B Corp status for the nearly 90-year-old agency.
Prior to Colle McVoy, Jessica spent over a decade at Digitas, where she crafted award-winning, data-powered creative strategies that earned more than 100 honors, including a Cannes Lions Grand Prix for Data. While there, she led across many of Publicis’ top global businesses such as Whirlpool, Maytag, KitchenAid, Jenn-Air, Bank of America, Sprint, P&G, General Motors and Goodyear.
Jessica is redefining what it means to lead a modern agency in this next great era of brand-building.