Rafa Flores
Chief Product Officer
Treasure Data
Rafael Flores is a distinguished technology executive and proud Honduran immigrant renowned for scaling SaaS ventures from early stage to global market leadership. Grounded in values of education, respect, and lifting others up, Rafael brings a rare blend of strategic vision, operational excellence, and human leadership to every organization he touches.
Over the course of his career, Rafael has led transformative product and growth initiatives at some of the most influential technology companies:
Meltwater — Instrumental in the company’s IPO through strategic product innovation and market execution.
Datanyze — Drove initiatives that culminated in a successful acquisition by ZoomInfo, advancing data intelligence capabilities.
ARM Holdings — Spearheaded development of Retail SDK and IoT solutions, expanding enterprise ecosystems and driving new revenue streams.
6sense — Oversaw the automation, data, and AI product portfolio, enabling GTM teams to sell smarter and scale faster.
Treasure Data — Orchestrated a landmark $600M acquisition by ARM and record-breaking CDP funding. Today, as Chief Product Officer, Rafael is leading Treasure Data into a new era of intelligence and automation, positioning the company for its next stage of global growth.
Rafael has been recognized with Top CPO to Watch 2025 and the 2025 Global Recognition Award for leadership and innovation in AI and customer data platforms, further underscoring his impact on the industry. Under his product leadership, Treasure Data has been spotlighted in The Forrester Wave™: Customer Data Platforms (Q3 2024) and honored as a “Best Growth Partner” in the 2025 Treasure Data Partner Awards across Asia.
Beyond his professional achievements, Rafael is deeply committed to mentorship and talent development, inspired by his own journey as an immigrant with big dreams. His core expertise spans product strategy, data platform innovation, privacy frameworks, GTM execution, and scaling solutions from SMB to Global 2000 enterprises.
As a member of the Forbes Technology Council, Rafael contributes thought leadership and collaborates with industry peers to shape the future of intelligent, data-driven platforms.
Over the course of his career, Rafael has led transformative product and growth initiatives at some of the most influential technology companies:
Meltwater — Instrumental in the company’s IPO through strategic product innovation and market execution.
Datanyze — Drove initiatives that culminated in a successful acquisition by ZoomInfo, advancing data intelligence capabilities.
ARM Holdings — Spearheaded development of Retail SDK and IoT solutions, expanding enterprise ecosystems and driving new revenue streams.
6sense — Oversaw the automation, data, and AI product portfolio, enabling GTM teams to sell smarter and scale faster.
Treasure Data — Orchestrated a landmark $600M acquisition by ARM and record-breaking CDP funding. Today, as Chief Product Officer, Rafael is leading Treasure Data into a new era of intelligence and automation, positioning the company for its next stage of global growth.
Rafael has been recognized with Top CPO to Watch 2025 and the 2025 Global Recognition Award for leadership and innovation in AI and customer data platforms, further underscoring his impact on the industry. Under his product leadership, Treasure Data has been spotlighted in The Forrester Wave™: Customer Data Platforms (Q3 2024) and honored as a “Best Growth Partner” in the 2025 Treasure Data Partner Awards across Asia.
Beyond his professional achievements, Rafael is deeply committed to mentorship and talent development, inspired by his own journey as an immigrant with big dreams. His core expertise spans product strategy, data platform innovation, privacy frameworks, GTM execution, and scaling solutions from SMB to Global 2000 enterprises.
As a member of the Forbes Technology Council, Rafael contributes thought leadership and collaborates with industry peers to shape the future of intelligent, data-driven platforms.