Lauren Probyn Aouad is a Vice President in the Entertainment & Culture Marketing division at United Talent Agency, where she leads strategic brand partnerships and helps drive the agency’s growth across the Southeast. Her career spans both brand-side and agency leadership roles, including VP of Growth Marketing at Fan Controlled Sports + Entertainment, along with senior marketing positions at Tinder, Live Nation, TAO Group, and Food Network. She brings deep expertise in brand building, integrated marketing, and cultural storytelling.