David Lafitte is the CEO of Tecovas, the innovative Austin-based western footwear and apparel brand. Lafitte joined Tecovas in mid-2022 after an accomplished tenure as Chief Operating Officer at Deckers Brands, where he played a pivotal role overseeing operations for a $3 billion portfolio, including UGG and HOKA. Lafitte’s earlier career was rooted in corporate law, followed by executive leadership roles in the footwear sector. At Tecovas, he has focused on channeling the brand’s rapid growth—achieving over $200 million in annual sales—and expanding its brick-and-mortar footprint and wholesale partnerships. Under his guidance, Tecovas has reinforced its position as a leader in western lifestyle products, emphasizing high-quality craftsmanship and immersive retail experiences. Lafitte is a graduate of the University of Colorado and Tulane University Law School, and is recognized for strategic leadership in high-growth consumer brands.