Sarah Choi is the Chief Marketing and Commercial Officer at CorePower Yoga where she oversees all marketing, digital and commercial/revenue-driving initiatives. She is a strategic, consumer-obsessed, marketing and digital leader with over 25 years of experience in brand/corporate strategy, retail and digital. She is passionate about the world of wellness, yoga and fitness and has completed her CorePower Yoga 200-hour Teacher Training as well as her 50-hour Yoga sculpt Training. Prior to CorePower Yoga, she served in executive roles at Soul Cycle, Marc Jacobs and Sephora where she led digital marketing and loyalty initiatives.

When she isn’t working with her teams, you can find her teaching Yoga Sculpt in the Denver Cherry Creek studio, cheering at her kids’ ice hockey games, traveling and/or training for Olympic and half Ironman triathlons. She is currently the Chairperson for Dartmouth College’s Nominating Committee and has served as the Alumni Council Rep for Dartmouth Asian Pacific American Alumni Association (DAPAAA) for 3 years.