
Scott Baker
Director, Marketing Communications
Porsche Cars North America
Scott is responsible for advertising, Hollywood film partnerships, gaming, dealer marketing, digital and social media for Porsche in the United States. Scott’s teams have helped transform Porsche from a two-door, niche sports car company into a broadly admired, aspirational brand – launching the company’s first SUV, sedan and, most recently, the all-electric Taycan and Macan. During Scott’s time at Porsche, the company has experienced a 3x growth in sales and market share while maintaining its deep enthusiast core.