Beth Tripaldi brings a unique perspective to her role as Head of Strategy at Argonaut, where she marries brand strategy, connections planning, and data science. This multi-faceted role aligns perfectly to Beth’s diverse expertise. Over the last 20+ years, she has not only helped brands unleash their creativity, but led digital transformations, built IAT teams, and unlocked product innovations. She’s worked extensively in both B2C as well as B2B, most recently on AT&T, Cricket Wireless, Citrix, Pepsi, LegalZoom, Stellantis, British Airways, SiriusXM, Diageo, ArWeave / PDS. She’s also launched her own consultancy, designed to help start ups establish foundational marketing needs and get off the ground quickly. In an industry often siloed by specialization, Beth's cross-disciplinary expertise and excitement for what's next makes her uniquely positioned to unlock creative excellence and true business impact.