Influencer marketing has outgrown the experiment phase. It’s not a “nice to have,” it’s one of the most powerful media channels available. But here’s the catch: if you’re not scaling it, you’re already falling behind. This no-BS discussion brings together Joe Gagliese, CEO of Viral Nation and Patrick O'Keefe, Chief Integrated Marketing Officer of e.l.f. Beauty to unpack what’s really at stake. Because while some brand leaders are building for always-on influence engines that drive serious ROI, others are stuck in a one-off campaign mindset that struggles to move the needle.