In an age of burnout, doomscrolling, and algorithm overload, Gen Z is quietly leading a cultural shift — one rooted in joy, softness, and emotional authenticity. With a rise of hopecore, Gen Z is craving to stories from people and brands that inspire them to care. 

Join Brigette Wolf, CMO of MyMochi, and Shaina Zafar, Director at UTA Next Gen, for a dynamic conversation on what joy really means to Gen Z — and why it's fast becoming a strategic imperative for brands. Together, they’ll unpack the emotional drivers behind Gen Z engagement, explore how hopecore manifests across platforms and products, and share actionable insights for brands looking to build trust, spark delight, and stay culturally relevant.

If you’re ready to go beyond trends and tap into what actually moves this generation — this session is your starting point.