Siddharth Taparia
Chief Marketing Officer
JLL
Brandweek 2026 Speaker!
As Chief Marketing Officer, Siddharth Taparia oversees JLL's global marketing strategy and all marketing and communications activities worldwide from our Dallas office. Guided by JLL’s mission, his focus is on strengthening brand equity, driving client demand, and delivering market share expansion. This has included leading the creative, media, and marketing strategy for the launch of JLL’s proprietary AI platform, JLL Falcon, which is accelerating the digital transformation of the CRE industry, as well as JLL’s SEE A BRIGHTER WAY global brand positioning campaign.
Before joining JLL, Siddharth spent over a decade in the B2B SaaS/technology industry, serving as Senior Vice President and Global Head of Corporate Brand and Experience Marketing at SAP (NYSE: SAP), the market leader in enterprise application software. Over his career at SAP, he held several leadership positions across marketing, strategy, consulting, product management, and mergers and acquisitions.
Outside of his work at JLL, Siddharth sits on the Board of ANA’s Global CMO Growth Council as well as Business Insider’s CMO Advisory Council, and is a member of Adweek's Marketing Vanguard. He was named one of the Industry’s Most Influential Marketers by Chief Marketer in 2024, honoree in D Magazine DCEO 500 list, and was named one of the AI Trailblazers Power 100 inaugural list with Adweek. Growing up in India, he earned a Bachelor of Engineering degree in Information Technology from Rajiv Gandhi Technical University and later earned a Master of Science degree in Management Information Systems from the Mays Business School at Texas A&M University.
As Chief Marketing Officer, Siddharth Taparia oversees JLL's global marketing strategy and all marketing and communications activities worldwide from our Dallas office. Guided by JLL’s mission, his focus is on strengthening brand equity, driving client demand, and delivering market share expansion. This has included leading the creative, media, and marketing strategy for the launch of JLL’s proprietary AI platform, JLL Falcon, which is accelerating the digital transformation of the CRE industry, as well as JLL’s SEE A BRIGHTER WAY global brand positioning campaign.
Before joining JLL, Siddharth spent over a decade in the B2B SaaS/technology industry, serving as Senior Vice President and Global Head of Corporate Brand and Experience Marketing at SAP (NYSE: SAP), the market leader in enterprise application software. Over his career at SAP, he held several leadership positions across marketing, strategy, consulting, product management, and mergers and acquisitions.
Outside of his work at JLL, Siddharth sits on the Board of ANA’s Global CMO Growth Council as well as Business Insider’s CMO Advisory Council, and is a member of Adweek's Marketing Vanguard. He was named one of the Industry’s Most Influential Marketers by Chief Marketer in 2024, honoree in D Magazine DCEO 500 list, and was named one of the AI Trailblazers Power 100 inaugural list with Adweek. Growing up in India, he earned a Bachelor of Engineering degree in Information Technology from Rajiv Gandhi Technical University and later earned a Master of Science degree in Management Information Systems from the Mays Business School at Texas A&M University.