Vineet Mehra is a truly global and internationally recognized CMO, Public Board Director, and Advisor, renowned for building brands that disrupt and define entire categories. Currently as CMO of Chime, the fastest growing and #1 most loved consumer banking service in the US, Vineet is harnessing the power of social, data driven media, and cultural marketing to drive growth and disrupt long-standing industry incumbents. Prior to Chime, Vineet was the Global Chief Customer and Marketing Officer at Walgreens Boots Alliance (WBA), where he helped steer the $100B global organization through COVID by accelerating the digitization and personalization of the retail pharmacy customer experience at the peak of the pandemic. Prior to that, Vineet was Chief Growth Officer at Ancestry where he reinvigorated the brand through the launch of Ancestry DNA, which created an entirely new category and brought consumer genomics into the cultural mainstream.

Vineet’s global impact has earned him accolades such as Forbes 50 Most Influential CMOs, Forbes 50 Most Entrepreneurial CMOs, Business Insider’s Most Innovative CMOs, and Top 20 Tech CMO’s by Adweek. Vineet also dedicates his time and leadership to defining the agenda for the marketing industry as a whole, serving on the Global BOD of the MMA, after having served for 3 years as Global Chairman of the Board for Effie Worldwide. Vineet is also an advisor to some of the most important and emerging companies in the sector including Spotify, Knotch, and Pixis.ai, a leading SoftBank-backed marketing-AI automation platform. As a public board director, he serves as a member of the Audit Committee for LoveSac (LOVE), the fastest growing DTC omnichannel furniture retailer in the US.

Outside of work, Vineet has dreams of becoming a pizzaiolo, has traveled to over 80 countries, and lives to make memories with his family.