Maggie Schmerin
Chief Advertising Officer
United Airlines
Maggie Schmerin is an accomplished marketing communications executive whose love for the craft paired with her innate sense of adventure drives her to deliver campaigns that redefine what marketing is supposed to be. Maggie is a passionate advocate for the power of marketing to deliver on business strategy by connecting with customers in genuine ways, grounded in listening.
As Chief Advertising Officer at the world’s largest airline, Maggie leads a team of bold marketers with a global remit to share the story of an airline when Good Leads The Way. The carrier’s renewed focus on brand and advertising resulted in recognition for United in Ad Age’s Top Ten Marketers of the Year and Fast Company’s Brands That Matter. Maggie’s contributions to marketing and advertising recently saw her named to the Adweek 50, Ad Age Leading Women, the Forbes Entrepreneurial CMO 50 and Adweek’s Marketing Vanguard, recognizing the most impactful CMOs.
Maggie joined United in 2017 as a company spokeswoman and head of consumer PR. Previously she was senior vice president at Edelman, the world’s largest communications consultancy, where she spent time in a variety of roles in offices across the US, UK and Canada working with global brands including Kellogg’s, Mars, P&G, Samsung, LVMH and Heineken.
A self-proclaimed ‘bleisure’ travel aficionado, Maggie is energized by the people she meets and places she sees, bringing these stories to life in her everyday work. She is a proud native of Pittsburgh, Pennsylvania, and is a graduate of the Pennsylvania State University.
As Chief Advertising Officer at the world’s largest airline, Maggie leads a team of bold marketers with a global remit to share the story of an airline when Good Leads The Way. The carrier’s renewed focus on brand and advertising resulted in recognition for United in Ad Age’s Top Ten Marketers of the Year and Fast Company’s Brands That Matter. Maggie’s contributions to marketing and advertising recently saw her named to the Adweek 50, Ad Age Leading Women, the Forbes Entrepreneurial CMO 50 and Adweek’s Marketing Vanguard, recognizing the most impactful CMOs.
Maggie joined United in 2017 as a company spokeswoman and head of consumer PR. Previously she was senior vice president at Edelman, the world’s largest communications consultancy, where she spent time in a variety of roles in offices across the US, UK and Canada working with global brands including Kellogg’s, Mars, P&G, Samsung, LVMH and Heineken.
A self-proclaimed ‘bleisure’ travel aficionado, Maggie is energized by the people she meets and places she sees, bringing these stories to life in her everyday work. She is a proud native of Pittsburgh, Pennsylvania, and is a graduate of the Pennsylvania State University.