Marcelo Kertész is Chief Marketing Officer at Manscaped, the brand that turned taboo grooming into global self-care and cultural conversation. Before leading Manscaped’s evolution from viral disruptor to omnichannel category leader, Marcelo built persuasion systems in seven presidential elections across five countries – where messages had to win hearts, minds, and votes in real time. His career spans advertising, political strategy, product innovation, and brand building, with recognition from Cannes Lions, Clios, IDSA, and Fast Company’s Innovation by Design. At Manscaped, Marcelo applies political persuasion rigor to creative systems that earn recall, drive culture, and deliver measurable business growth – always with humor, design precision, and strategic clarity.