Marcelo Kertesz is a creative marketer with an unusual edge: he’s helped build global brands, win presidential elections, and design award-winning products—all while refusing to settle for the obvious.

His career spans advertising, branding, politics, and product innovation, with work recognized by Cannes Lions, Clios, IDSA, and Fast Company’s Innovation by Design. In Brazil, he was a force behind some of the most successful campaigns of his generation. In politics, he played a central role in six victorious presidential runs across five countries. No spin—just results.

Now CMO of Manscaped in Southern California, Marcelo leads the brand’s evolution from viral upstart to global omnichannel powerhouse. He oversees the creative, marketing and consumer insights teams with a simple mantra: ideas should be as smart as they are sharp, and strategy should always lead the way.


Still allergic to buzzwords. Still obsessed with impact.