Marcelo Pascoa
VP Marketing, Coors, Global & North America
Molson Coors Beverage Company
Marcelo is a Brazilian marketing and creative professional currently working at Molson Coors as Global Marketing VP for the Coors Family of Brands.
His previous roles include Global Marketing VP for Burger King, Head of Marketing LATAM for Airbnb, and Global Creative Director at The Coca-Cola Company. He has also worked as a creative for agencies like DDB and Grey.
He is one of the authors of The Art of Branded Entertainment, a collection of essays written by the members of the 2017 Cannes Lions Entertainment Jury.
Marcelo’s work has been recognized with top honors from all major creativity awards, including the D&AD’s Black Pencil and Cannes Lions Grands Prix for Titanium, Mobile, Direct, Social Influencer and Brand Experience.
He has been featured as a speaker in marketing and creative festivals around the world, including The Cannes Lions International Festival of Creativity, The Web Summit Lisbon, Marketing Pulse Hong Kong and Brand Week Istanbul.
His previous roles include Global Marketing VP for Burger King, Head of Marketing LATAM for Airbnb, and Global Creative Director at The Coca-Cola Company. He has also worked as a creative for agencies like DDB and Grey.
He is one of the authors of The Art of Branded Entertainment, a collection of essays written by the members of the 2017 Cannes Lions Entertainment Jury.
Marcelo’s work has been recognized with top honors from all major creativity awards, including the D&AD’s Black Pencil and Cannes Lions Grands Prix for Titanium, Mobile, Direct, Social Influencer and Brand Experience.
He has been featured as a speaker in marketing and creative festivals around the world, including The Cannes Lions International Festival of Creativity, The Web Summit Lisbon, Marketing Pulse Hong Kong and Brand Week Istanbul.