Natalie Bastian is a seasoned change agent and brand architect with a proven track record of transforming companies and driving substantial revenue growth. As Global CMO of Teads since 2022, she has redefined the marketing strategy, elevating the company into a premier global omnichannel platform. A significant achievement during her tenure was guiding Teads through its nearly $1 billion acquisition by Outbrain, with the decision to retain the Teads name highlighting its strong brand equity.


Before joining Teads, Natalie propelled growth at Roku and Tubi, where she facilitated Roku's public transition and established Tubi as a leader in the streaming ecosystem. She leveraged the power of the acquisition by FOX to launch Tubi Originals, effectively tripling brand awareness of the platform. Her efforts have been widely recognized, earning her accolades such as Top Woman in Marketing (2022) and a finalist spot for AWNY's Future is Female (2024).


Natalie is dedicated to fostering diversity and empowerment within the industry. She has cultivated strong teams and built collaborative relationships, leading successful campaigns honored by industry awards like AdExchanger's Programmatic Power Players and MediaPost's OMMA Awards. Her commitment to gender equity is evident through her involvement with She Runs It and the Ad Council, organizations that focus on empowering women and addressing vital social issues.


With her strategic vision and collaborative approach, Natalie Bastian continues to shape the future of the industry by driving marketing innovation and positive change for emerging companies.